Global sports and entertainment conglomerate Endeavor Group Holdings has merged its premium experiences business On Location with IMG’s events group into one division.
Paul Caine will become president of the new subsidiary, with Jon Lavallee named as its chief financial officer.
Caine previously served as the president of On Location, which was acquired by Endeavor in 2020 for a reported US$660 million, and has also worked as chief revenue officer of Bloomberg and chief executive of Westwood One.
Lavallee was most recently the chief financial officer of On Location, and was previously the chief operating officer of PrimeSport, which merged with On Location.
IMG’s events group owns, operates and represents hundreds of sports, entertainment and fashion events globally.
Earlier this year, On Location was the official hospitality partner of the 2022 Super Bowl, marking the experiences firm’s largest ever event.
On Location’s partnership portfolio spans more than 150 rights holders, and includes the Professional Golfers’ Association (PGA), the National Collegiate Athletic Association (NCAA), the Ultimate Fighting Championship (UFC) and the National Football League (NFL).
Last year, the International Olympic Committee (IOC) revealed On Location as its hospitality provider for the Paris 2024 Olympic and Paralympic Games, as well as the Milan 2026 Winter Olympics and Los Angeles 2028 Summer Games.
“Bringing together these two dynamic businesses will serve to supercharge our consumer experiences within our extraordinary global events portfolio,” said Mark Shapiro, president of Endeavor.
“Paul and Jon have brilliantly led On Location’s resurgence from the pandemic and I’m confident they will elevate these two highly complementary businesses with the full support of the Endeavor network at their backs.”
