The International Cricket Council is reportedly said to allow a single bid for media rights for the ICC events. Usually, the global body gives the deal for eight years but this time they will initiate a four-year deal.
The ICC is preparing to introduce the broadcast right for the next cycle of ICC events, every year one event – World Cup, T20 World Cup or Champions Trophy – is likely to take place.
ICC officials visited Mumbai to collect viewership data from top Indian broadcasters – Reports
According to a Cricbuzz report, Sunil Manoharan, vice-president, of broadcast rights of the ICC, and Anurag Dahia, the chief commercial officer at the Dubai office of the world body, visited Mumbai and gave a presentation to the potential bidders of their plan.
Both the ICC officials have obtained the viewership data of a few broadcast giants like Disney + Hotstar (current broadcaster for ICC events), Sony Sports Network, Network 18 (they recently launched their channel Sports 18) and Fan Code.
The current value of ICC rights is approximately USD 1.9 billion for the duration of eight years but given that there will be a global competition every year, the overall value of the package is expected to double.
“They seem to be more interested in four-year deals but the bidders will be given the choice to opt for eight years too. They have their processes on how to calculate the appreciation for eight years,” an industry executive said, as reported by Cricbuzz.
ICC to allow Indian broadcasters to claim the media rights under one bid
The ICC will allow Indian broadcasters to grab the media rights for Television (TV) and Digital under one bid unlike the Board of Cricket for Control in India (BCCI) planned to sell the IPL rights for the next cycle under separate bids for TV and online streaming.
The process of the issue of media rights including the announcement of the tender is expected to be completed by the end of July.
Also Read: IPL Media Rights For Next Cycle Likely To Take Place In June – Reports
