Beauty Archives - Event Decor Supply

Posted on 19 July 2022 by admin

Port Lambton event highlights beauty of St. Clair River

By Josh Boyce
July 19, 2022 6:55am

A brand new event in Port Lambton will highlight the beauty of the shores of the St. Clair River.

The first ever Mermaids and Mariners on the St. Clair is being held next month at Brander Park.

Organizer Sherri DeWolf said it’s a chance for people to come out and experience the scenic views of the river while having some fun.

“We find that we just really haven’t done enough to really recognize this beautiful area that we live in,” said DeWolf. “Through my business, Deeply Creative, I attended an event in Key West, Florida. I came back and thought ‘we don’t really do anything here to celebrate this gorgeous area that we live in’. I decided it was time to bring my beach bag of skills back to my hometown and here we are.”

DeWolf said the free family-friendly event takes place on Saturday, August 20 from 10 a.m. until 6 p.m.

“We have over 50 vendors, artisans and makers,” she said. “They’ve been asked to complement the actual theme of the event by doing actual products that are nautically themed.”

There will also be food trucks, the Landshark Lager ‘watering hole’ grassy patio, and a ticketed event with Ariel from the Little Mermaid.

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A full list of the day’s events can be found below:

10am-6pm – 50+ Vendors, Artisans & Makers / “Grub Grotto” (Food Trucks – Brit Boys Fish ‘n’ Chips, Dog Days Southern BBQ, Delizioso Italiano, Dips Soft Serve Ice Cream Truck, Ohana Ice – Hawaiian Shave-Ice & Treats) / Boat Display (St. Clair Boat Sales) / Collaborative Community Painting with Cyn Fay Studio

10am-12pm – Happy Jack’s Galley “Breakfast with Mermaids” feat. Starbucks Coffee with entertainment and speSHELL guest appearance by “The Little Mermaid’s” Ariel

12pm-6pm – Landshark Lager “Watering Hole” Grassy Patio (Licensed Beverage Area with bartending services provided by Memorie Lane)

1pm-5pm – Meet the Mermaids (Park/Pavilion Photo Opps) – 20+ mermaids will be swimming in from Toronto to Pennsylvania, and our local waters in between!

1pm-5pm – Southwind Buoys LIVE Musical Entertainment

1pm-6pm — Pavilion “Paint Splash!” – Paint Your Own Nautical Pottery with Crock a Doodle Sarnia

Further details can be found here.

Posted on 1 June 2022 by admin

Beauty events are roaring back. Getting it right isn’t so easy

Brands can be clever about investing in events that build new fans and potentially long-term loyalty, as people “often end up posting on an organic basis quite frequently,” says Alexandrides. She adds that it is better to keep events “personal and targeted”. The brand is shifting away from “really expensive” sponsorships of high-profile annual events such as the British Fashion Awards or the Amfar Gala and prefers to do 10 to 20 smaller, more tailored events “for the same price”.

Fashion Monitor’s Taylor agrees that events are becoming more intimate. A personal approach, such as one-to-one time with a founder, can be more engaging for editors and result in greater ROI versus a party where the crowd is oversaturated, she says. They are also a comfortable alternative for editors who may not be keen on large crowds after Covid.

This move towards smaller, more tailored activations is also being driven by the need to create more custom content than ever before. In addition to hosting a celebratory dinner for its new soothing cream and light cream in April, science-led skincare brand Augustinus Bader invited press for a personal one-to-one chat during the day with CEO Charles Rosier at the 180 Health Club in London. “We think about whether there’s a moment where editors can have a one-to-one with the brand. Everyone is so specific about the type of content that they want to write or produce; group sessions are not even an option anymore,” says Seen’s Walsh.

This preference for one-to-ones is emerging in both the UK and US, but brands need to keep in mind their audience, she adds. “The in-depth and individual experience drives a better-quality output as journalists and editors are able to secure unique content, quotes or information. On the other hand, group content creation moments are still performing strongly for influencers, provided the experience is well curated and designed with content in mind.”

Nevertheless, an experience-rich event may not be for every brand. To make this approach successful requires budget, access to the founders or key stakeholders, and something unique to say, argues Walsh. “We’re supportive of [skincare brand] Byoma hosting an event, for example, because they’re leading the conversation around oversaturated skin barriers; the founders are available and have tons of insight; and the brand is disruptive in how it looks and feels. It all comes together,” she explains. “If brands don’t have that, a personal note with the product and a strategic well-crafted pitch might be more effective.”

A minor reformulation or shade extension is no longer reason enough for an event, and simply being Instagrammable no longer cuts it, says Karla Otto’s Boyd. “A new market entry, the unveiling of an exciting collaboration or the strategic targeting of a new community” are among strong reasons for a brand to host an event, she believes. “The best beauty activations are the ones that have a purpose and impart a distinct brand message.”

Comments, questions or feedback? Email us at feedback@voguebusiness.com.

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Posted on 13 May 2022 by admin

On Sunday, the night sky will offer something of spectacular beauty | CBC News

On Sunday night if the skies are clear, Canadians will be able to watch one of the most beautiful celestial events there is: a total lunar eclipse.

This is the first total lunar eclipse of the year and the first since last May. The best part is it will be visible across the entire country, though not all Canadians will see the full five-and-a-half hour event.

The eclipse begins late Sunday evening and lasts until early Monday morning.

Lunar eclipses occur when the moon passes through Earth’s shadow.

The moon actually has two shadows: One is the penumbra — Earth’s fainter outer shadow — but it’s almost imperceptible to the human eye. The most exciting and dramatic part, however, is when the moon glides across Earth’s inner, darker shadow, the umbra.

During this time, depending on the atmosphere, the moon can appear to turn a shade of red, which is why sometimes total lunar eclipses are referred to as “blood moons.”

A total lunar eclipse is pictured over Toronto on Jan. 21, 2019. (Nicole Mortillaro)

This eclipse also occurs close to when the moon is at perigee, or closest in its monthly orbit — which is why this is sometimes called a “supermoon” lunar eclipse (though it’s difficult for humans to notice the slight size difference).

And as if a “blood moon” and a “supermoon” weren’t enough names for this event, this month is also the “flower moon.” the name given by the Old Farmer’s Almanac for this month’s full moon.

How to see it

Unlike total solar eclipses, where totality (when the moon covers the disk of the sun) can last just a minute or a few, totality in lunar eclipses can last for more than an hour.

In Sunday’s eclipse, totality will last about 85 minutes.

The eclipse itself, however, will last roughly five and a half hours. It begins when the moon enters the penumbra, but as mentioned earlier, it will be imperceptible to the human eye.

The excitement begins when the moon enters the umbra. Initially, it will appear as though something has taken a little bite out of the moon. This is the partial phase of the eclipse. As the night progresses, however, that “bite” becomes larger and larger.

This map illustrates how much of the eclipse will be visible where you live. (CBC News)

Then, as it enters totality, most of the moon may appear a faint reddish colour as Earth’s atmosphere scatters the light from the sun, which will lie directly behind it. Light with longer wavelengths — such as orange and red — refract, or bend, around the Earth, where it eventually reaches the moon.

There are some predictions that, due to the dust released in the giant Tongan volcanoe eruption in January, the dust in the atmosphere may make this a dark eclipse: Instead of being red, it may be darkened by quite a bit.

The eclipse will be seen in its entirety in the east and will be underway when the moon rises west of Ontario.

In order to enjoy it, all you have to do is go outside and look up — and hope for clear skies. No binoculars or telescope is needed, although since the eclipse begins late in the evening in some parts of the country and lasts for almost six hours, you may want to stay up late.

And if you’re clouded out, you can watch it live online at The Virtual Telescope Project.

Posted on 24 April 2022 by admin

Sales day, every day: More mega sales events can help beauty brands get new customers and drive sales

According to Damisa Tseng-Prompoj, regional head of e-commerce at Intrepid Group Asia, a regional digital and e-commerce solutions provider, the relationship between consumers and mega campaigns has evolved significantly in the past decade.

She recounted her early days in Lazada, where such campaigns were treated as “just another sales day”, and not the hotly anticipated mega-events they are today.

“The way [e-commerce] platforms and brands think about mega campaigns is that it’s no longer a one-off day. The customer engagement begins long before the campaign begins, and long after it is over,” she told CosmeticsDesign-Asia.

On the consumer side, they have learnt to anticipate these mega-events, which can be illustrated by the hourly pattern of sales during these events, said Tseng-Prompoj.

“Within the past few years, a stark difference that can be observed is that a large portion of a brand’s sales – in our experience up to 45% – can be driven by just the first two hours of a campaign, or what is known as ‘Golden Hours’.”

As such, the ‘pre-hype’ teasing has become critical for brands in the lead up to mega sale days. This would typically begin two to three weeks before the actual event, all depending on the scale.

“When they think about campaign strategies in this new era, it’s about understanding that the lead-up and follow up with a campaign is as critical as the campaign day itself.

“The idea is to build brand awareness for potential customers by providing a sneak peek of the deals, drive pre-sale activities, facilitate the early collection of vouchers – all with the goal of driving add-to-cart.”

Posted on 13 March 2022 by admin

Pregnant Rihanna Shines Bright Like a Diamond at Fenty Beauty Event – E! Online

Shine bright like a diamond, mom!

Rihanna certainly sparkled at an event celebrating the launch of her Fenty Beauty brand at ULTA Beauty in Los Angeles Saturday, March 12. The pregnant singer, who is expecting her first child with A$AP Rocky, wore a long sleeve, silver twisted crop top and a matching sparkling column maxi skirt.

She accessorized her growing baby bump with a delicate silver chain, and also sported a silver bracelet and diamond hoop earrings. Rihanna completed the look with a high ponytail.

Rihanna did a little shimmy as she arrived at the event, as spectators cheered, as seen in an Instagram video posted by Fenty Beauty. “Mama came through at @ultabeauty with that #FENTYFACE and glow on,” read the caption.

Rihanna has taken maternity fashion to the next level since she revealed her pregnancy in late January with a stylish street photo shoot with A$AP Rocky.

The star later showcased more gorgeous maternity looks at another Fenty event in February and on her Instagram.

Posted on 2 March 2022 by admin

BLMNL Hosts “Redefining Our Standards of Beauty” Events to Educate on Black Hair and the Importance of Shifting Beauty Standards – The Muse

February, Black History Month, is a month to celebrate Black lives and bring further awareness to Black history and culture. As a Black person, this month is very impactful as I learn more about my history. Last Saturday, Black Lives Matter Newfoundland and Labrador held their first event during their “Redefining Our Standards of Beauty” series. The online events will discuss Black beauty and how we redefine our standards of beauty. The first event focused on challenging the idea that “white is right” and developing our own ideas of right and wrong.

After a warm welcome from the Co-Chair, Raven Khadeja, the event’s Keynote speaker Tanya Turton spoke on redefining our beauty standards to start matching with the identities that we carry. What stuck with me was her focus on the relationship between beauty and wellness; how that relationship can help us redefine our beauty. Furthermore, she discussed how redefining our beauty attaches us to another relationship central to the conversation: one between the body, mind and soul.

My takeaway from her impressive presentation is to practice beauty: you can start with defining beauty and integrating that definition into your authentic self. It left me to ponder on what beauty is to me and how I can showcase that through my unique character and identity.

“Beauty is reflective of your authentic self”

Tanya Turton

Afterwards, we dove into a Roundtable featuring: Muna Ahmed, an organizer and writer for BLM Nogojiwanong; Tanya Turton, Founder of NiaZamar; Thyzaria Nowels, Biology teacher and Lab Tech; Grace Phiri, Creative content creator; Laughter Afolabi, a co-founder of We-defined and Rachel Gilbert, an Interdisciplinary Artist. This Roundtable featured people from different professions and backgrounds discussing their experiences in situations of anti-Blackness, white supremacy, and racism, and how these experiences affected their lives. Thyzaria talks about her experience as a Black worker in the Netherlands, and how she faced direct racism whilst working.

“You can’t say Black lives matter without caring for Black workers”

Muna Ahmed

After the round table, we had quick fashion tips from Laughter Afolabi, a co-founder of We-defined. She showed us three ways to dress that would maintain a part of Black culture, using prints and textures. To finish the event we had a special hair tutorial for hair types ranging from 3A to 4C with Ashley Baptiste, a natural hair specialist and the owner of Casa de Capelli Beauty Salon. She gave tips on how to deal with Black hair and the need for protective hairstyles. She ventured into a conversation about appropriation and the importance of giving Black women credit for protective hairstyles.

All in all the event was a good learning experience and I would suggest that more people check out BLMNL’s future events. You can sign up for events, or stay tuned, on their Instagram page bio (@black_lives_matternl).