Cannes Archives - Event Decor Supply

Posted on 21 June 2022 by admin

Cannes Lions Has Company: Concurrent VidCon, NFT.NYC Events Compete for Marketers’ Attention

Marketers on Monday returned in person to the French Riviera for the weeklong Cannes Lions International Festival of Creativity after a two-year break forced by the Covid-19 pandemic. But two other meetings of rising importance that coincide on the calendar this year with the advertising industry’s highest-profile annual conference have divided the attention of some.

NFT.NYC opened Monday, the same day that Cannes Lions kicked off, for its fourth year of talk about nonfungible tokens. Alongside attendees, whom organizers refer to as the NFT community, the agenda for the four days lists speakers with roles at marketers including fashion brand Coach, jeans maker Wrangler and sports-betting company

DraftKings Inc.

And VidCon, an annual convention in Anaheim, Calif., centered around digital creators, is meeting in person Wednesday through Saturday, with executives from brands including food and beverage company

Nestlé SA,

dating app Tinder, fast-food chain

Chipotle Mexican Grill Inc.,

crypto exchange Crypto.com and media company Hello Sunshine scheduled to take the stage there.

The confluence showcases the shifting trends in marketing, including a rising focus on video creators, social-media influencers, and NFTs and other elements of Web3 technology, a budding iteration of the internet that is built using decentralized blockchains.

Some marketers—and the advertising platforms that court them—will be at all three events, while others are picking their priorities.

Social-media company

Facebook

parent Meta Platforms Inc. is attending Cannes Lions, VidCon and NFT.NYC to promote its products to the marketers at each event, said

Nicola Mendelsohn,

vice president of Meta’s global business group.

“People are wanting to understand where consumers are going, where the technology is going, where the best places to be able to reach them, and, accordingly, how they will be able to grow,” Ms. Mendelsohon said of the three events.

Whalar Ltd., a marketing agency that specializes in working with creators, decided to send 15 executives to Cannes, 13 to VidCon and three to NFT.NYC.

VidCon and NFT.NYC represent where the marketing industry is headed, said

Jamie Gutfreund,

global chief marketing officer for Whalar.

“It is a bit of an interesting moment in time, where the traditional creative approach has not really welcomed the creator economy, whereas the other two events are obviously all about the creator economy,” Ms. Gutfreund said.

The NFT.NYC conference kicked off in New York on Monday.

Photo:

John Marshall Mantel/Zuma Press

Malik Ducard, chief content officer at social-media platform

Pinterest Inc.,

this week is making his way to both Cannes and VidCon.

“Many of us, like myself, are happy to have the opportunity to join both as we focus on key constituents, brands and creators,” Mr. Ducard said.

Media.Monks, a marketing-services agency owned by S4Capital, is sending employees and executives to Cannes as it has in the past, but the company has also deployed more team members to NFT.NYC than it has before.

Employees are asking to go to NFT.NYC because they are interested in the evolution of NFTs and the community around them, said Henry Cowling, chief innovation officer at Media.Monks.

Meanwhile,

Tripadvisor Inc.

is coming back to Cannes this year, the travel company said, but isn’t planning to be at VidCon or NFT.NYC.

“Cannes is important and unique in that it brings together global perspectives from all different industries and experiences—something that is core to Tripadvisor, as a brand, as well,” said Christina Maguire, the company’s general manager and vice president for global media business.

Cannes Lions remains the pre-eminent ad-industry event, gathering attendees from all over the world for talks, networking, meetings, highly coveted awards, celebrity appearances and concerts over the course of five days.

It is tracking to reach about 12,000 attendees this year, in line with 2019’s numbers, an event spokeswoman said earlier this month.

NFT.NYC has grown to an expected 12,000 attendees this year, from 262 for its inaugural event in 2019, said co-founder Jodee Rich. This year’s event is spread across 10 stages, up from four last year.

VidCon declined to disclose how many attendees have registered this year, but said more than 150 speakers are scheduled, with about 100 sponsors and exhibitors set to be on hand as well.

Ally Financial Inc.

is sending employees to VidCon because the conference brings fans together with creators and platforms, making it easier to understand the consumer reaction, said

Andrea Brimmer,

chief marketing and public relations officer of the digital financial-services company. Ally Financial isn’t going to Cannes Lions or NFT.NYC.

Many of the conferences have grown so big that it becomes difficult to understand broader trends and what’s important to customers, Ms. Brimmer said.

Ms. Brimmer herself isn’t attending VidCon, preferring to study executive summaries from her team, she said. “I’ve personally found it more productive to just kind of stay back and do the work,” she said.

—Nat Ives contributed to this article.

Write to Ann-Marie Alcántara at ann-marie.alcantara@wsj.com

Posted on 29 May 2022 by admin

Indigenous director asked to leave Cannes event over shoes

The Dene filmmaker from Canada was removed by security at a red carpet event at the multiday festival for wearing traditional moccasins.

Indigenous filmmaker Kelvin Redvers was denied entry to the red carpet at the 75th Cannes Film Festival because he was wearing traditional moccasins.

The director is a member of the Dene Indigenous community and grew up in the Northwest Territories of Canada.

“I 100 percent showed up expecting that this was within the realm of the things they [would] allow,” Redvers told Canadian media outlet Global News.

The Dene filmmaker said the moccasins were a “huge part of our culture”.

“They’re ceremonial, they can be quite special, so if you are going to have a kilt allowed for someone who is Scottish, the equivalent would be a pair of moccasins for someone who is Dene.”

The director travelled to France with a delegation of Indigenous filmmakers and was invited to the premiere of Les Amandiers by French-Italian actor Valeria Bruni Tedeschi on May 22.

Festival security officials, however, barred him from the red carpet, Redvers told several major Canadian news outlets. He was only allowed to return once he changed his shoes.

Within hours of the incident, the filmmaker said he met with top festival officials who apologised and invited him to wear moccasins on the red carpet during the presentation of David Cronenberg’s Crimes of the Future last Monday.

“This was a really tough experience to live through. When it happened I really honestly couldn’t fully process it,” he posted on Facebook, noting the pair of traditional shoes he was wearing were made by his sister.

“I do hope things change in the future so wearing these is quite normal. The world needs more moccasins.”

Posted on 25 May 2022 by admin

Kat Graham looks terrific in TWO numbers at Cannes Film Festival events including tuxedo leotard

Stunner: The singer and actress wowed the sea of photographers gathered outside the world premiere of the Elvis biopic in a tuxedo jacket and skirt combination

With the 75th annual Cannes Film Festival winding down to its last few days, Kat Graham made a point of being seen on Wednesday.

After soaking in some of the sights of the resort town on the French Riviera, the actress and singer made a point of getting on the VIP guest list for the world premiere of Baz Luhrmann’s Elvis biopic.

She wowed the sea of photographers gathered outside the venue with a plunging tuxedo jacket and skirt combination that she stripped down to a plunging tuxedo leotard for an intimate dinner party later that night.

Making the rounds: Kat Graham, 32, made the most of her Wednesday at the Cannes Film Festival by attending the world premiere of Baz Luhrmann’s new ‘Elvis’ biopic and an intimate dinner party later in the evening

Stepping in front of the rows of photographers on the red carpet, Graham’s fashionable number showed off her womanly curves with its form-fitting design.

The jacket’s plunging neckline allowed her to give more than a hint of her cleavage, while the skirt portion offered a leggy display by having a slit down the back side.

The Vampire Diaries alum rounded out the look with a pair of black heels, and her shoulder-length dark tresses pushed back off her face and behind the ears.

Fashionista: Stepping in front of the rows of photographers, Graham’s fashionable number showed off her womanly curves with its form-fitting and plunging design

Stunner: The number gave more than a hint of her cleavage as she worked the red carpet

The Elvis film chronicles the life and career of the legendary singer, from his early days as a child to becoming one of the world’s first rock stars, as well as his complex relationship with his manager, Colonel Tom Parker.

The celebrity guest list for the premiere, which stars Austin Butler as Elvis Presley and Tom Hanks as Colonel Parker, also included the likes of Sharon Stone, Casey Affleck, MMA star Conor McGregor, Bollywood actress Deepika Padukone, Slave Play playwright Jeremy O. Harris, Passing director Rebecca Hall, French model Agathe Rousselle, House of Gucci actress Madalina Ghenea and Batwoman actress Wallis Day.

Once the credits began to roll out, the crowd all stood and proceeded to clap in rhythm and give a 10 minute standing ovation, according to Deadline.

In his review, the publication’s writer Pete Hammond called Elvis a ‘visual and vocal feast of a movie.’

Leggy: The skirt portion offered a leggy display by having a slit down the back side

Stripped down version: It looks as though Graham stripped down to a plunging tuxedo leotard and stockings when she attended fan intimate dinner party later on Wednesday night

Later Wednesday evening, Graham attended an intimate dinner at the Villa Bagatelle in Cannes, where it appears she was decked out in the very same ensemble, only without the skirt, which left a leotard version of the jacket that was paired with sheer stockings.

While relishing in the ambiance of the gathering, she chatted with French fashion model Cindy Bruna, who wore a revealing black leather outfit that also showcased her cleavage and legs.

Graham also struck a pose or two with Eli Mizrahi, who looked stylish in a bright fuchsia suit and white sneakers. Mizrahi, 36, has been dubbed the ultimate Millennial International Man of Mystery by Coveteur for being famous as an entrepreneur.

She began her career in the entertainment industry at age six, and went on to work in commercials and modeling before getting her big breaks in Hollywood.

Along with The Vampire Diaries (2009-2017), Graham’s resume also includes The Parent Trap (1998), 17 Again (2009), The Roommate (2011), Honey 2 (2011), Addicted (2014) and All Eyez on Me (2017).