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Event Management Platform Market Worth $60Bn by 2028 at 11.5% CAGR Led by Cloud-based Deployment (74.6% Market Share in 2021), Global Analysis (18+ Countries, 5 Key Regions, 50+ Companies) by The Insight Partners

Event Management Platform Market Worth $60Bn by 2028 at 11.5% CAGR Led by Cloud-based Deployment (74.6% Market Share in 2021), Global Analysis (18+ Countries, 5 Key Regions, 50+ Companies) by The Insight Partners

New York, July 06, 2022 (GLOBE NEWSWIRE) — The Insight Partners published latest research study on “Event Management Platform Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Component [Hardware (Physical and Hybrid Check-in), Software, and Services (Professional Services, Managed Services)], Deployment (On Premise and Cloud-based), Application (Event Planning, Event Registration and Ticketing, Event Marketing, Content Management, Networking Management, Analytics and Reporting, Audience Management and Communication, Visitor Management, Venue Management, Virtual Lobby Management, and Others  ), End User (Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations/Non-profitable Trusts/Government Bodies, and Others)”, based on component, the market is segmented into hardware, software, and services. The software segment led the market with the largest market share in 2021.

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Event Management Platform Market Report Scope & Strategic Insights:

Report Coverage Details
Market Size Value in US$ 31.23 Billion in 2022
Market Size Value by US$ 60.01 Billion by 2028
Growth rate CAGR of 11.5% from 2022 to 2028
Forecast Period 2022-2028
Base Year 2022
No. of Pages 174
No. Tables 153
No. of Charts & Figures 104
Historical data available Yes
Segments covered Component, Deployment, Application, and End User
Regional scope North America; Europe; Asia Pacific; Latin America; MEA
Country scope US, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina
Report coverage Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Event Management Platform Market: Competitive Landscape and Key Developments
ACTIVE Network, LLC; BigMarker; Aventri, Inc.; Bizzabo; Swapcard; Goldcast; WebEx Events; PheedLoop Inc.; Zuddl; and Airmeet are among the key players profiled during the study of the global event management platform market. In addition, several other essential market players were studied and analyzed to get a holistic view of the event management platform market and its ecosystem.

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In May 2022, ACTIVE Network and accesso entered into a strategic partnership to extend the reach of the company’s solutions to the ski industry. This partnership would allow ACTIVE Network to access the e-commerce ticketing suite of accesso, and the clients of accesso would get an option for real-time transport protocol (RTP).

In January 2022, Aventri merged with MeetingPlay, an innovative solution provider for in-person, virtual, and hybrid events. The new event software powerhouse would combine the strengths of both companies to offer a complete full-service solution for meetings and events.

The major stakeholders in the global event management platform market ecosystem include event management platform hardware/software/service providers, system integrators, and end users. With the rising demand for event management platform solutions for event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management across the globe, the event management platform providers are also experiencing sustainable growth opportunities.

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The major end users of the event management platform market include trade show organizers, event management agencies, corporates, academic, organizations, associations/non-profitable trusts/government bodies, and others. Among end users, the event management agencies segment to have the highest share. Event management agencies help organizations develop and plan events for their clients. The events include creating effective invitations, managing registrations, organizing housing and travel preferences, collecting online payments, and viewing reports in actual time.

Event Management Platform Market: Application Segment Overview
Based on application, the market is segmented into event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management, and others. The event planning segment led the event management platform market with the largest market share in 2021.

Companies are incorporating videos to create more digital experiences as audiences’ preference for on-demand viewing is growing. Virtually every marketer considers webinars a crucial component of their strategy and the most effective medium for generating quality sales leads. With webinars, companies from all industries are fast turning to digital-first interaction. According to the ON24 Webinar Benchmarks Report 2021, companies are rapidly transitioning to digital-first engagement with webinars. The findings are based on over ~2,000 businesses providing over ~100,000 digital experiences with ~100 participants utilizing ON24 in one of the most comprehensive data investigations of digital events in 2020.

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As per the data, the use of webinars climbed 162%, with attendance nearly quadrupling to over ~60 million people. Over ~61 million hours of material were consumed by audiences, representing ~300% growth. As the shift to digital platforms rises, webinars are becoming increasingly necessary in marketing and sales. In a follow-up poll to the benchmarks report, 99% of marketers think webinars are essential to their strategies, with 72% stating they directly influence pipeline and revenue. The benefits of webinars, such as audience analytics, engagement data, and buying signals, allow marketers to claim that 66% of sales teams prioritize webinar leads, making webinars the top digital channel for generating qualified leads and sales leads for 89% of respondents.

Using modern technologies, such as webinars, in the healthcare industry helps to continuously optimize the execution of care and streamline processes that support and enable efficient care delivery. Webinars can also help break down collaborative boundaries, allowing faster clinical discovery. Similarly, educational webinars and web conferencing technologies have recently received more attention. Students do not need to spend money on transportation or lodging to receive an education. Similarly, the educational institution does not need to make significant space or class size investments to accommodate new pupils. Thus, the growing use of webinars is driving the event management platform market growth.

Impact of COVID-19 Pandemic on North America Event Management Platform Market:
The dramatic shift to virtual events created new challenges for event planners, such as rethinking plans and designs, managing remote speakers to deal with new technologies, and finding interesting ways of keeping people engaged. Moreover, the declining gross domestic product (GDP) of the region hampered the event management platform market growth. The COVID-19 crisis has drastically forced event planners to switch from in-person meetings to virtual meetings.

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The COVID-19 outbreak has slightly affected the event platform providers for conducting virtual events. However, the event management platform market is expected to foresee significant growth opportunities in the coming years owing to the rising demand for digital content and live streaming. Thus, the overall impact of the COVID-19 pandemic on the North American event management platform market is moderate.

Browse Adjoining Reports:
Events Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Event Type (Virtual, Hybrid, and Physical), Revenue Source (Ticket Sale, Sponsorship, and Others), Type (Music Concert, Festivals, Sports, Exhibitions and Conferences, Corporate Events and Seminars, and Others), Organizer (Corporate, Sports, Education, Entertainment, Association, and Others), Application (B2B and B2C), and Enterprise Size (Small and Medium Enterprises and Large Enterprises)

Event Management Software Market to 2027 – Global Analysis and Forecasts by Solution Type (Software, and Services); Application (Event Planning, Event Marketing, Venue and Ticket Management, Analytics and Reporting, and Others); End-User (Corporate, Government, Education, Media and Entertainment, and Others)

Virtual Event Software Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Solution (Software and Services), Enterprise Size (SMEs, Large Enterprises), and End User (Trade Show Organizers, Event Management Agencies, Corporates, Academic Organizations, Others)

Security Information and Event Management Market to 2027 – Global Analysis and Forecasts by Solution (Patch Management, Log & Event Management, Firewall Security Management, and Others); Service (Integration, Consulting, and Support); and End User (Healthcare, Energy & Utility, BFSI, Government, Retail, and Others)

SIEM Software Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Deployment Type (Cloud, On-Premise); Solution Type (Log and Event Management, Patch Management, Firewall Security Management, Others); Vertical (BFSI, IT and Telecommunication, Hospitality, Educational Institutes, Government Offices, Energy and Utility, Retail, Others) and Geography

Crowd Management and Event Security Market Forecast to 2028 – COVID-19 Impact and Global Analysis by Component (Solution, Services); Deployment Type (Cloud, On-premises); Enterprise Size (Small and Medium-Size Enterprises, Large Enterprises); End-user (Transportation, Retail, Hospitality and Tourism, Others) and Geography

Audience Intelligence Platform Market Forecast to 2028 – COVID-19 Impact and Global Analysis by Deployment Type (On-Premises, Cloud); Application (Government, Retail and eCommerce, Healthcare and Life Sciences, BFSI, Transportation and Logistics, Telecom and IT, Manufacturing, Other) and Geography

Audience Analytics Market Forecast to 2028 – Covid-19 Impact and Global Analysis – Component (Solutions and Services); Application (Sales & Marketing, Customer Experience, and Competitive Analysis); End-user (BFSI, IT & Telecommunication, Retail, Healthcare, Media & Entertainment, Hospitality, and Government) and Geography

About Us:
The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

Contact Us:
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Contact Person: Sameer Joshi
E-mail: sales@theinsightpartners.com
Phone: +1-646-491-9876
Press Release: https://www.theinsightpartners.com/pr/event-management-platform-market

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Montreal-based startup to launch event platform | IT World Canada News

Montreal-based startup to launch event platform | IT World Canada News

A Montreal-based startup is developing a mobile event platform where users can post their own events and find things to do in their area.

Thrills, launching at the end of May, will let people discover or post all kinds of events and activities for anyone to enjoy.

The pandemic temporarily stopped group events and gatherings, and as restrictions loosen and pre-pandemic activities resume, people are on the hunt for fun things to do.

“We spent two years behind walls and no one’s going out anymore. So how about we create something that would allow people to enjoy life again,” Clarence-Hugues Domond, a fourth year computer science student at Cal Poly Pomona, and co-founder and chief technology officer, said while explaining the idea behind Thrills.

Here’s how the app works:








Thrills app

When a user first opens the app, the first screen they will see is a list of all the events available within a certain radius of their location. 

Users can filter by the kinds of event they are interested in, as well as by the start time and date and the time at which the event was posted. Users can also search for specific events. 

Examples of events include birthday parties, meetups at bars, or even more low-key events like hiking a specific trail with a smaller group of people.

Once they find an event of interest, users can join group chats for all the participants of that event. 

“That’s a very cool feature, where once you join an event, you’re able to break the ice with the people that are going there, you’re able to make friends before the event and make the experience a bit more personal,” Domond said.

Thrills users can create their own profiles where their current and past events will be displayed. 

Because of this feature, Domond describes the app as a “crossroads” between a social media and event platform.

Securing Thrills

For privacy reasons, users can choose to make their event public, private, or exclusive.

“If you don’t want everybody to try and join your venue, you’d make it private and so nobody would be able to see it except you and the people you invited. Exclusive means that people can see it, but they have to request to join so you’re able to filter this flow of people in and out your event,” he said.

In addition to the event settings, Thrills also ensures that accounts are verified and linked to real emails for security purposes. As of now, only people above the age of 16 will be allowed to use the app. 

The app will only disclose the location of the event once a user joins. 

Thrills has been designed to be compatible with both iOS and Android. 

What’s next?

The team is now working on adding a feature that allows users to post content from the events they attend on the app, similar to what they’d create for an Instagram reel or TikTok video. 

“This platform allows you to just go on there and create anything on the spot, or join anything on the spot. That’s where the beauty of Thrills really is,” Domond said. 

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Event Technology Platform HeadBox Supporting Rebound of Events Industry

Event Technology Platform HeadBox Supporting Rebound of Events Industry

BRISBANE, Australia, April 13, 2022 (GLOBE NEWSWIRE) — Leading event tech company HeadBox is more than just a marketplace for venues. Connecting venues with bookers, HeadBox’s Host products allow venues to unlock brilliant events and generate more revenue from the type of clients they want.

Originally founded in the UK, since launching in Australia in 2021, HeadBox has supported the rebound of the events industry. Providing venues with increased exposure, allowing them to reach new audiences and access relevant leads tailored to their needs, HeadBox’s unique business model enables function rooms for hire Brisbane-wide to fill their space and earn more revenue. 

HeadBox is an online marketplace with an ecosystem of products designed to deliver high-quality bookings for venues. Host venues can list their space for free and then gain access to HeadBox Business clients, where hundreds of corporate clients are already planning, building, managing and tracking their entire meetings and events spend. 

Venues can choose from three listing products. Lead Feed is ideal for function rooms in Brisbane that host a high volume of lower value events and provides venues with access to a live feed of new leads and the freedom to book them, commission-free. 

For venues that host high-value corporate events, there is an additional product designed to increase exposure and increase the frequency of relevant enquiries. Power Host enhances the ranking of a venue within the HeadBox ecosystem, offers 3D venue tours and HeadBox’s own digital proposals software, which increases exposure to HeadBox Business clients. 

Many top venue Brisbane locations are already working with HeadBox and report that the platform has become an integral part of their workflow when sourcing new booking opportunities. HeadBox allows venues to be proactive when it comes to filling calendar space and with access to a client base they might not otherwise be able to reach, and listed venues enjoy a marked increase in booking conversions.

The team at HeadBox is passionate about creating memorable event experiences and works hard to carefully match enquiries with the right venue. To learn more or list a function room in Brisbane, contact HeadBox today.

For Press Enquiries: press@headbox.com

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Image 1: HeadBox Brisbane

This content was issued through the press release distribution service at Newswire.com.

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Limelight Platform Partners Seed Group with to Transform UAE Events with Experiential Marketing and Spatial Analytics

TORONTO and DUBAI, UNITED ARAB EMIRATES, March 8, 2022 /CNW/ – Seed Group, a company of the Private Office of His Highness Sheikh Saeed bin Ahmed Al Maktoum, has entered into a strategic partnership with Canada-based Limelight Platform, an experiential MarTech solution that leverages its innovative SaaS (Software as a Service) platform to help global brands deliver memorable consumer experiences and measure the impact of their marketing campaigns and events in real-time.

As part of the new partnership, Seed Group will support Limelight Platform’s expansion into the Middle East by helping it connect with top decision makers in the UAE’s public and private sectors and market its award-winning SaaS platform to businesses in the region. The partnership comes at a time when the UAE government is constantly striving to deploy the latest infrastructure and innovations, aiming to continue to maintain its position as one of the smartest and most connected cities in the world.

Created by marketers for marketers, Limelight Platform uses its world-class technology to help brands and agencies better understand their customers’ experiences at events or measure the impact of their marketing campaigns by collecting and analyzing real-time data.

In 2021, Limelight acquired Meshh, a SaaS platform that specializes in spatial analytics and research and provides location-based intelligence and interaction solutions to help agencies and brands gain a more in-depth understanding of visitor behavior at live events and exhibitions by passively capturing footfall, engagement, dwell time, impacts, and journey paths in a GDPR-compliant way. The insights gained from this technology will be used to improve event planning and space design, inform sponsors and advertisers about the exposure their brand received throughout an event, and demonstrate ROI to relevant stakeholders and commercial partners.

Hisham Al Gurg, CEO of the Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said, “Bringing experiential marketing technology to the UAE will transform and innovate the country’s events industry, opening new avenues for GDPR-compliant data collection. With the help of Limelight, brands and agencies in the region will be able to benefit from its automated, data-driven experiential marketing insights to gain a more in-depth understanding of customer experiences and interactions at events.”

Terry Foster, CEO of Limelight Platform, said, “Being represented by the Seed Group is a unique opportunity for us to grow our network in the Middle East, especially in Dubai. We have seen the many benefits our clients have gained from our technology, and are excited about our new partnership to bring our consumer data capture technology for live events to the UAE. I believe our cloud-based platform will truly be an asset for the UAE’s events industry as it helps brands and agencies prove and improve the ROI of their live marketing activities and gain accurate insight into consumer behavior at events in real-time, which will help them improve future campaigns and events.”

Seed Group is renowned for its diverse portfolio of operations in technology, tourism, hospitality, real estate, and the health care sectors across the GCC region. Over the past 16 years, it has formed several strategic partnerships with leading companies from around the world that offer innovative products and services to enhance their presence in the Middle East and North Africa market and transform various sectors.

Limelight’s new partnership with the Seed Group will ensure access to one of the world’s most diverse and fastest growing economies, which is also home to some of the most prominent industry and entertainment events and exhibitions.

About Limelight Platform

Limelight is a SaaS platform that helps global brands deliver memorable consumer experiences and measure the impact of their experiential marketing while dramatically improving results for companies like BMW, Porsche, RBC, Nationwide, Mazda, Kellogg’s and General Mills. Limelight acquired Meshh, a SaaS platform that provides world class, location-based intelligence and interaction solutions, in June 2021. The technology helps event organisers, venues and brands measure engagement and interaction in their physical spaces. Delivering insights to marketers about how customers behave in real world environments so they can deliver richer, more immersive experiences. Meshh is used by forward thinking companies like Formula 1, Live Nation, Verizon, Ford, Sky Retail, NASCAR and Relo Metrics. For more information, visit www.limelightplatform.com.

About Seed Group

Over the past 16 years, Seed Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East and North Africa region through the support and strong base of regional connections of the Seed Group. The Group’s goal is to create mutually beneficial partnerships with multinational organisations and to accelerate their sustainable market entry and presence within the MENA region. Seed Group has been a key point in the success of all its partners in the region, helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet The Private Office’s criteria. For more information, visit www.seedgroup.com.

SOURCE Limelight Platforms Inc

For further information: Limelight Platform Media Contact: Ian Richardson, +1 416 278 9139, [email protected] ; Seed Group Media Contact: Nomarie Jean Lacsamana, +971 4 373 5068, [email protected]

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Microsoft is removing social hubs from its virtual events platform

Microsoft is removing social hubs from its virtual events platform

The technology company considers AltspaceVR as an important part for the future of the Metaverse.

The technology company considers AltspaceVR as an important part for the future of the Metaverse.

Microsoft has planned to remove social hubs including the Campfire, News and Entertainment Commons from AltspaceVR, an event-based community space owned by the Windows maker.

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The technology company considers AltspaceVR as an important part for the future of the Metaverse and through this measure they aim to make this space safe from inappropriate behavior and harassment. 

“As we continue to develop and innovate on products like AltspaceVR, – which is a building block for the future of the metaverse – safety within the environment must be part of the foundation,” AltspaceVR said in a blog.

“Everyone should always feel safe in experiences like AltspaceVR, experiences that will make the metaverse a reality.”

Microsoft will also require all users to log-in to AltspaceVR using a Microsoft Account.

Besides these changes, the existing Safety Bubble will now be turned on by default and new attendees joining Events will be automatically muted.

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Why HTC Invested In A Hong Kong Events Platform Startup In The Middle Of The Pandemic

Why HTC Invested In A Hong Kong Events Platform Startup In The Middle Of The Pandemic

When EventX, a fast-growing Hong Kong startup cofounded by a 30 Under 30 Asia alum, raised $10 million in Series B financing last year, the funding round was led by two investors. One was Gaocheng Capital, a venture capital and private equity firm based in Beijing. The other was HTC, the formerly high-flying smartphone maker.

The investment in EventX shows the Taiwanese tech company’s new focus: Virtual reality. It was “important to help us expand our universe of VR experiences,” says Joseph Lin, general manager of HTC’s Viveport virtual reality app store. “Because EventX focuses on 2D event management, it’s accessible to people who don’t have VR devices as well as those who do.”

EventX is an event management platform focusing on virtual events. Founded in 2013 by Angus Luk, who made the 30 Under 30 Asia list in 2020, and Sum Wong, the startup says it has served more than 5 million attendees across over 100 cities.

Last week, EventX announced it raised $8 million in funding led by GL Ventures, the early-stage investment arm of Beijing-based Hillhouse Capital (best known for its investments in Baidu, Didi and Tencent). Previous backers of EventX include VC firm 500 Startups, Taiwan-based accelerator AppWorks and Hong Kong government-backed Cyberport Incubation Programme.

“HTC and EventX are a good fit,” says Neil Mawston, an executive director with market research firm Strategy Analytics. “HTC sells VR devices in Asia, while EventX delivers VR software and services for business events in Asia. HTC and EventX have one eye on today’s virtual events, such as simple 2D webinars, and one eye on tomorrow’s 3D corporate metaverse, such as avatar meeting rooms.”

HTC, founded in 1997 as a contract manufacturer of electronics by Cher Wang and Peter Chou, stood out a decade ago for making some of the world’s earliest Android smartphones—before being overtaken by the top Chinese and Korean brands as the technology became increasingly commoditized. Facing a range of business losses six years ago, HTC made a hard turn into virtual reality gear and is now one of the leading brands in the growing field.

The Taiwanese tech company already runs a virtual reality meeting service called Vive Sync, which lets conference participants work remotely but feel like they are in the same room. Participants can customize avatars, create private meeting rooms, and work face-to-face with off-site colleagues.

HTC’s Vive-branded virtual reality gear competes most ostensibly with Facebook’s Oculus equipment. Oculus also has a “solution” for virtual meetings, so HTC must compete, says Brady Wang, Taipei-based associate director with market research firm Counterpoint Research. HTC, adds Wang, “needs to create an ecosystem.”

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Hong Kong’s offline and virtual events platform EventX closes $18M Series B – TechCrunch

Hong Kong’s offline and virtual events platform EventX closes $18M Series B – TechCrunch

As countries ease up on COVID restrictions, activities are going back in person. But the virtual event space continues to attract investors, at least in Asia. Hong Kong-based events management platform EventX said today it has raised another $8 million for its Series B, lifting the total amount secured for this round to $18 million.

The new injection was led by GL Ventures, the early-stage investment arm of Hillhouse Capital. Previous investors include Gaocheng Capital, an investment firm founded by a former Hillhouse partner, and HTC, the Taiwanese electronics giant that has pushed into virtual reality in recent years. EventX declined to disclose its post-money valuation.

The Series B came eight years after EventX was founded, an unusually patient fundraising pace compared to many cash-burning internet firms across the border in mainland China. The company started out by managing real-life events, from supporting user registration to helping attendees exchange virtual business cards. When COVID-19 hit in 2020, it saw an opportunity to go digital, so it developed a new service akin to Hopin, supporting live events like webinars and virtual exhibitions. Today, the platform also has a lead generation function, helping organizers develop new clients and partners through events.

Thanks to pandemic control on in-person events, Hopin became one of the fastest-growing companies in recent memory. But news came last week that the London-based startup had laid off 12% of its staff as it realized post-COVID demand for virtual events would slow. The pandemic was also a boon to EventX; its online attendees in the fourth quarter of 2021 grew by 120%. And even if live events resume their normalcy, the company believes it can cling onto its long-running offline business.

So far, the company has helped organize events in over 100 cities, mostly across Asia, and its platform has served more than five million attendees. Its team of 100 is spread across Hong Kong, Singapore, Japan, South Korea and Taiwan.

The startup plans to spend its new proceeds on potential acquisitions, product development, recruitment and expansion in Asia, particularly Taiwan and Southeast Asia. It also has ambitions to bring VR solutions into its event experience by teaming up with its investor HTC.