Check out fireworks, Country Fest and Music by the Sea series: Community events this week Seacoastonline.com
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Here’s what is happening in the Sea to Sky for National Indigenous Peoples Day 2022
Free events in Squamish, Whistler and West Vancouver.
Tuesday, June 21, is National Indigenous Peoples Day.
It is a day to stop and purposefully recognize and celebrate “the unique heritage, diverse cultures and outstanding contributions of First Nations, Inuit and Métis peoples,” according to the Government of Canada.
The federal recognition of the date came in 1996.
The particular date was chosen because it was on or close to the date many Indigenous folks marked the summer solstice as the longest day of the year.
Here’s how the day is being marked in the Sea to Sky.
In Squamish
•Where: at Sḵwx̱wú7mesh Úxwumixw (Squamish Nation) Totem Hall at 1380 Stawamus Road.
What: There will be workshops, vendors, canoe races, dancing and singing and more
Who: Everyone welcome!
When: June 21, From 10 a.m. to 2 p.m.
Cost: Free
•Where: Squamish Public Library
What: Indigenous Storytelling by Ta Síiy̓uxwa tl’a Sḵwx̱wú7meshulh (The Elders of the Squamish People)
The library says: “Join Ta Síiy̓uxwa tl’a Sḵwx̱wú7meshulh (The Elders of the Squamish People) Kwa-Kwain-Kwulth-enexw Linda Williams and Khapquolanogh Henry Williams for a morning of storytelling followed by a group discussion.”
Who: Register by email library@squamish.ca.
When: June 22 at 10:30:am
Cost: Free
In Whistler
Where: Squamish Lil’wat Cultural Centre (SLCC) near the Upper Village
What: A celebration of Skw̲xw̲ú7mesh (Squamish People) and Líl̓wat7úl (Lil’wat People).
The events are in partnership with Resort Municipality of Whistler.
The day will include musical performances by the Spiritual Warriors and the Spo7ez Performance Team and spoken word from SLCC ambassador and hip-hop artist Jay Natrell, also known as The Prophet.
The SLCC’s latest exhibit, Ancient Medicines: From Feast to Famine to Freedom also opens June 21. On the same day, the museum will play host to storytelling, live carving as part of the Community Reconciliation Canoe project, an artist market featuring traditional and contemporary work from Lil’wat and Squamish Nation artists, and activities, as well as a yoga session in Itsken Hall led by lululemon.
When: June 21 for free events. National Indigenous Peoples Day Celebrations continue until July 3.
For full programming details, visit slcc.ca/nipd.
Cost: Free on June 21
In West Vancouver
Where: West Vancouver Memorial Library (Reader’s Rooftop on the outdoor patio.)
What: Indigenous Storytelling by Ta Síiy̓uxwa tl’a Sḵwx̱wú7meshulh (The Elders of the Squamish People).
The West Van library says those who register will join Ta Síiy̓uxwa tl’a Sḵwx̱wú7meshulh (Elder of the Squamish People)
with Chief Bill Williams Talalsamkin Siyam for a morning of storytelling followed by group discussion.
Williams Talalsamkin Siyam is a Hereditary Chief of Seaichem Reserve in the Squamish Valley. One of 16 Hereditary Chiefs who Amalgamated in 1923 to form what is called Squamish Chiefs and Council.
When: Tuesday, June 28, 10:30 to 11:30 a.m.
Who: Register by filling out the form on the West Vancouver library site.
Cost: Free
~With files from Brandon Barrett/Pique Newsmagazine
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Sales day, every day: More mega sales events can help beauty brands get new customers and drive sales
According to Damisa Tseng-Prompoj, regional head of e-commerce at Intrepid Group Asia, a regional digital and e-commerce solutions provider, the relationship between consumers and mega campaigns has evolved significantly in the past decade.
She recounted her early days in Lazada, where such campaigns were treated as “just another sales day”, and not the hotly anticipated mega-events they are today.
“The way [e-commerce] platforms and brands think about mega campaigns is that it’s no longer a one-off day. The customer engagement begins long before the campaign begins, and long after it is over,” she told CosmeticsDesign-Asia.
On the consumer side, they have learnt to anticipate these mega-events, which can be illustrated by the hourly pattern of sales during these events, said Tseng-Prompoj.
“Within the past few years, a stark difference that can be observed is that a large portion of a brand’s sales – in our experience up to 45% – can be driven by just the first two hours of a campaign, or what is known as ‘Golden Hours’.”
As such, the ‘pre-hype’ teasing has become critical for brands in the lead up to mega sale days. This would typically begin two to three weeks before the actual event, all depending on the scale.
“When they think about campaign strategies in this new era, it’s about understanding that the lead-up and follow up with a campaign is as critical as the campaign day itself.
“The idea is to build brand awareness for potential customers by providing a sneak peek of the deals, drive pre-sale activities, facilitate the early collection of vouchers – all with the goal of driving add-to-cart.”
Now that these events are largely anticipated by consumers, most of them tend to hold off spending till they can bag a good deal. However, this does not cause as much of dip in day-to-day sales as we might think, according to Tseng-Prompoj.
She highlighted that the goals of these mega shopping events have also shifted. While it used to be all about driving gross merchandise value (GMV), it was now the opportune moment to acquire new customers.
Last year, Lazada’s Double 11 campaign saw the number of new users rise 120% from the previous year.
“It’s a fantastic opportunity to acquire new customers. Why is this significant? Because even though there’s maybe less excitement on months that don’t have a mega campaign and you see a dip, we do see baseline sales increasing,” said Tseng-Prompoj.
Only upwards from here
Moving forward, we can expect an increased frequency of sales events. For instance, this year, Shopee introduced the brand new 3.15 Consumer Day sale.
“There are occasions for us to increase mega campaign sales days across the region. We’ve also seen double-doubles or plus campaigns. These are not necessarily as big as megas, but these are the campaigns that customers can expect on a month-to-month basis. Those are just regional campaigns, on top of that there are also local campaigns to consider,” said Tseng-Prompoj.
Overall, Tseng-Prompoj believes that the pros of having more sales campaigns outweigh the cons.
“Most of the time, brands are keen on creating opportunities to capture new digital consumers. Platforms are spending significantly on online and offline marketing channels to stimulate interest in campaigns.
“At a certain point, there has to be an inflexion point there are diminishing returns on the number of campaigns, but so far, we haven’t seen that. We’ve still been able to grow pretty successfully from campaign to campaign.”
More sales campaigns also mean more innovation from the brands and e-commerce platforms themselves, as they cannot continue to rely on the same promotion mechanics forever.
“Having campaigns at this high frequency forces us to innovate. It can be very tempting to keep running the same promotions for our brands because we know this has worked previously, but if we do, we will see diminishing returns.
“We push our brands to try and run different marketing or different commercial tactics, perhaps doing a giveaway, lucky draw, or experiment with gamification or live streaming, for example,”
