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TikTok Announces Showcase Events for Arab Heritage Month

TikTok Announces Showcase Events for Arab Heritage Month

TikTok has announced a new slate of programming for Arab Heritage Month, celebrating Arab culture via short-form clips, while also showcasing some of the best creators within the #ArabTikTok community.

TikTok Arab Heritage Month banner

As explained by TikTok:

For National Arab American Heritage Month (NAAHM), we’re proud to shine a light on the creators and businesses who uplift and champion the Arab community every day on TikTok, and within their local neighborhoods.”

TikTok will host a range of dedicated live streams throughout April for the event, which will include various fashion, music and entertainment creators.

TikTok’s also looking to highlight Arab-owned small businesses with a special #ArabTikTok SMB video series that will also run throughout the month. And finally, TikTok’s also putting a spotlight on Arab music with R&B singer-songwriter singer-songwriter Ilham and award-winning singer-songwriter Najwa Karam highlighting tracks on the Sounds page.

Users will be able to follow along via the #ArabTikTok hashtag, while TikTok’s also launching an #ArabTikTok content hub to help users stay up to date with the latest.

TikTok has been gaining traction in the Middle East, with usage in Saudi Arabia and the UAE rising especially fast.

Among 9.84 million active social media users in the UAE, TikTok is reportedly now up to 4.21m actives (Facebook has 7.85m), while in Saudi Arabia, TikTok actually has more users than Facebook overall.

As it looks to maximize its opportunities, and facilitate broader connection and discovery, it makes sense for TikTok to highlight more regional events like this, and to showcase different cultures and trends within the app.

You can follow the #ArabTikTok hashtag to keep up with the latest.

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TikTok Announces Live-Stream Events and Content Highlights for International Women’s Day

TikTok Announces Live-Stream Events and Content Highlights for International Women's Day

TikTok has announced a slate of live-stream events for International Women’s Day (3/8), while it’s also running a series of content highlights throughout the month to promote influential female creators.

As per TikTok:

This year’s IWD theme, #BreakTheBias, is a direct call to action for the world to recognize and address the biases women face in order to advance each and every day. On TikTok, women find ways to navigate these every day challenges by supporting one another, from exchanging tips on #CareerTok for negotiating better benefits and higher wages to candidly sharing their lives as parents.”

To mark the event, TikTok has scheduled a series of live-stream sessions with inspirational female creators, which will run on the main @TikTok channel in the app, starting at 5pm ET.

  • 17:00 – 17:30 – “Vibin” with @Latto
  • 17:30 – 18:00 – “Work With Me” with @nichellelaus
  • 18:00 – 18:30 – “Get Ready With Me” with @kissyduerre
  • 18:30 – 19:00 – “Train With Me” with @dafnenavarrol
  • 19:00 – 19:30 – “Work With Me” with @natasha.surya
  • 19:30 – 20:00 – “Cook With Me” with @himynameispriya

TikTok will also be curating content for the Discover Page, using daily and weekly themes, including:

  • #WhenWomenWin (3/8): From change-makers to innovators, here’s to the power and strength of women leading movements towards progress across the world. Check out stories from our community with #WhenWomenWin.
  • #WomenInMusic (3/9): Be it an iconic, historic performance or a new artist heard for the first time, share your discoveries and find new favorites with #WomenInMusic.
  • #WomenInGaming (3/10): Celebrate and see some of the most popular gaming hacks, winning moments and tricks with the TikTok Community.
  • #WomenOwnedBusiness (3/19): From Wall Street to main street, see how women are building and growing their businesses on TikTok.

The highlights could help you discover more female voices in the app, and get tips and notes on how to maximize your own approach, in various ways, from these experts.

They could also inspire your own approach to International Women’s Day, and Women’s History Month, by underlining the influence of female creators on various trends and shifts.

TikTok’s events will run throughout the month, with the live stream sessions getting underway shortly.