A total of 22 local events got a big boost on Friday (March 4), thanks to Travel Penticton and its latest funding program.
Over $150,000 will be allocated across a number of upcoming Penticton-based events, including Expedition Canada, Meadowlark Nature Festival and Bighorn Bushwack Adventure Races.
The money has been provided for the purpose of marketing initiatives, according to Travel Penticton.
“Our Board was unanimous in their decision to re-establish our Event Funding Program for 2022 and provide much needed financial support to ensure events can continue to thrive, attract visitors to Penticton and generate overnight stays for our accommodators,” said Thom Tischik, the organization’s executive director.
Several local events are returning in 2022 after year-long — or even multi-year-long — hiatus’ amid the COVID-19 pandemic.
Along with the aforementioned three upcoming occasions, Travel Penticton has granted funds to an additional 19 events.
• 97 South Song Sessions
• Penticton Elvis Festival
• Peach City Beach Cruise
• Okanagan Granfondo
• Penticton Beer Week
• The BC Bike Race & Gravel Explorer
• Penticton Bridge Tournament
• Okanagan Trestles Tour
• Okanagan Valley Throwdown
• Penticton Beer Run
• Okanagan Fest of Ale
• CSSHL Championships
• Okanagan Fall Wine Festivals & Sensation
• Pentastic Jazz & Music Festival
• The Penti-Con
• Nufloors Penticton Curling Classic
• Penticton Dragon Boat Festival
• Penticton Peach Festival Society
• Penticton Scottish Festival Society
“The past couple of years have been extremely challenging for event organizers and we admire the resilience and effort it has taken to keep operations running in the face of such adversity,” Tischik added.
Penticton’s Peach City Cruise, and Elvis Festival recently announced their pending returns to the local entertainment scene.
@lgllockhart
logan.lockhart@pentictonwesternnews.com
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